Do It Yourself Wedding Flowers

Brides Attracted to Site for Ideas, Tips and Free Tutorials

GREATER ST. LOUIS, July 16, 2009 A small town florist is astonished that her website,, launched in May of 2007, has grown rapidly and is now boasting between 6,000 to 7,500 new brides a day.

Louann Shenberger, a self- taught wedding designer, has created a site with barely a thousand pages, yet those pages have been viewed an amazing 4 million times since January of this year.

Although Shenberger is a florist, she has expanded her site to include pictures of wedding cakes, favors, bridal gowns and more. “Brides are very visual,” she explains, “They browse books, magazines and the Internet for ideas.”

Despite millions of competing sites on the web, her site has risen in two years to the coveted “Top 100,000” mark as reported by There must be something about this simple website, because it lacks the slick glitz and glamour of popular wedding sites.

Shenberger began by purchasing a $1000 worth of bulk wedding flowers on the Internet. Researching carefully, she bought her flowers directly from a flower farm. “I wanted to have first-hand experience in buying bulk wedding flowers online,” she said. “I didn’t want to recommend a site to any brides without first buying from them myself.”

She chuckles, “I began designing like mad. I took over 2000 step-by-step pictures, showing how to create different types of wedding bouquets, corsages, centerpieces and boutonnieres.”

Although many websites show how to design flowers, Shenberger emphasizes the need to begin first by processing the bulk flowers properly. Other sites seldom explain the correct use of flower nutrients, re-hydrators, floral adhesives and finishing sprays. “It doesn’t make sense not to spend a few extra dollars for products that are essential to keeping the flowers fresh. “ Shenberger explains. “But the problem is availability. Most florists are reluctant to sell these products directly to brides and true wholesale florist sites either sell in too large of quantities or sell only to those with a resale license.”

She decided that it was impractical to advise brides of the proper steps of floral design if they didn’t have access to the right products. Thus her retail online store, was launched, carrying the professional supplies needed to properly design wedding flowers. These items are available in smaller quantities, so brides don’t waste money by buying too much. The store carries the same wholesale wedding products that professional designers use, including bouquet holders, inexpensive floral containers, professional tools, centerpiece and corsage supplies.

Although Shenberger originally purchased and packed the store products herself, she has now begun to work with a florist wholesaler to drop ship the items sold to her customers. Her sales have grown steadily and she prefers to spend her time adding information to the website rather than running a warehouse.

Shenberger was asked what her advice was if a bride was considering making her own flowers. She answered with the following points:

• Choose simple designs that can be made a few days in advance. Don’t create stress for yourself with designs that usually take a team of professional florists to create.• Research online flower wholesalers thoroughly. Deal with only reputable flower farms.• Prepare your workspace. Set up tables, buckets of treated water, and cutting tools so that you are ready to process your bulk flowers the minute they arrive.• Enlist the help of friends and family – not only for the designing, but to help transport the finished flowers to the ceremony site and reception hall. Include people that are NOT in the wedding party.• Don’t take on more than you can handle. Consider having a professional do some of the tedious work, such as corsages and boutonnieres. Brides save the most money by creating their own bouquets, centerpieces or church decorations.• Have a cool place to store the finished designs. A basement, empty refrigerator or an air conditioned room is fine. Fresh flowers are conditioned to last 7 to 10 days in room temperatures. • Be sure that the flowers always have a constant water supply and mist occasionally with a flower sealant.• Have fun! If a bride is easily stressed or need everything “perfect”, she should probably let a professional do her flowers instead.

Shenberger’s biggest delight has been the e-mails she receives from everyone, including brides and professional florists, praising her site for the clear designing instructions to the hundreds of designing ideas.

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