Wholesale wedding flowers are typically sold to professional flower shops that hold a retail license to resell floral products. However - many sites are claiming to sell wholesale directly to the public.
I began investigating various websites to find reputable ones that I could recommend to my brides.
I was a little dismayed by the hype that surrounds the online industry. Claims of selling cheap flowers is sometimes an illusion. I found that most of these sites price flowers to discourage the sale of most anything but roses (their primary crop). Greenery seems to be marked especially high and priced beyond what the average DIY bride would want to pay when she has to buy a minimum 10 bunches or so.
I originally set out to only source the hard goods to online brides (bouquet holders, decorative flower jewelry, etc.) and simply refer brides to established and reputable flower sites.
However, I changed my mind when I saw the minimums that these typical sites were demanding my brides buy. That's fine for a bride who wants nothing but roses. But what if she wants to buy the mixture of flowers and greens that I demonstrate in my free flower tutorials?
I decided to add fresh flowers to my online store so brides like you can actually buy in single bunches rather than in huge quantities.
This allows brides to be more creative and achieve the look of professional bouquets, corsages and boutonnieres without destroying their flower budget!
Let's do some comparison shopping . . .
I love using a mixture of filler flowers to enhance and add texture and interest to bridal bouquets. These flowers are fairly inexpensive (when compared to focal flowers such as roses) and look especially lovely in corsage work.
But I was horrified to find that most online sites require brides to buy a minimum of 10 bunches!!
Let's compare with a well known reputable site that usually pops up when an internet user types "wholesale flowers" into their web browser.
Spray asters are a cheap flower loved by florists and commonly used to "fill in" vases, bouquets and centerpieces. Each single stem has multiple blooms on it. This hardy flower holds up well in both boutonniere and corsage work.
One bunch would typically be more than enough to accent 10 - 15 corsages and boutonnieres.
However, many well known flower sites require that you purchase a minimum of 10 bunches or more to get their "cheap" price.
Here's a sample pricing:
Wow! You are already investing over $100 in filler flowers before even adding in focal flowers and greenery!
Advertising "free shipping" is a little misleading since the prices are padded enough to cover any shipping expenses.
Here's a pricing sample from my own store (note the box outlined in red). Note that I allow you to by as little as one bunch - but you can save more by buying 5 bunches or more.
I will not claim that the prices in my store are wholesale. I can't afford to sell flowers without a markup. But I do try to keep the prices reasonable and allow a DIY bride to save money by providing her own labor. I offer discount codes of reduced shipping with a purchase of $250 or more of fresh flowers.
The added plus? I carry professional floral supplies, including bouquet holders, centerpiece foam, inexpensive containers and more. It's literal "one stop shopping" to get everything you need in one place.
Check out my store and comparison shop carefully BEFORE making that commitment to buy!