Wholesale wedding flowers are typically sold to professional flower shops that hold a retail license to resell floral products. However - many sites are claiming to sell wholesale directly to the public.
I began investigating various websites to find reputable ones that I could recommend to my brides.
I was a little dismayed by the hype that surrounds the online industry. Claims of selling cheap flowers is sometimes an illusion. I found that most of these sites price flowers to discourage the sale of most anything but roses (their primary crop). Greenery seems to be marked especially high and priced beyond what the average DIY bride would want to pay when she has to buy a minimum of 7 to 10 bunches.
I was annoyed that many of these sites claimed that "retail" price was $350.00 for 10 bunches of leather fern.( This was totally outrageous. Leather retails for an average of $7.00 to $8.00 at your local florist - certainly not $35 per bunch!)
After I pointed this out many times on Pinterest, I've noticed that some of those sites stopped making those claims of what "suggested retail" is . . . it doesn't show on their pages anymore.
They are still, however, claiming that their prices are "wholesale". In my opinion, they are marked closer to a retail price - plus they demand you buy large quantities.
I originally set out to only source the hard goods to online brides (bouquet holders, decorative flower jewelry, etc.) and simply refer brides to established and reputable flower sites.
However, I changed my mind when I saw the minimums that these typical sites were demanding my brides buy. That's fine for a bride who wants nothing but roses. But what if she wants to buy the mixture of flowers and greens that I demonstrate in my free flower tutorials?
I decided to add fresh flowers to my online store so brides like you can actually buy in single bunches rather than in huge quantities.
This allows brides to be more creative and achieve the look of professional bouquets, corsages and boutonnieres without destroying their flower budget!
Let's do some comparison shopping . . .
I love using a mixture of filler flowers to enhance and add texture and interest to bridal bouquets. These flowers are fairly inexpensive (when compared to focal flowers such as roses) and look especially lovely in corsage work.
But I was horrified to find that most online sites require brides to buy a minimum of 10 bunches!!
Let's compare with a well known reputable site that usually pops up when an internet user types "wholesale flowers" into their web browser.
Spray asters are a cheap flower loved by florists and commonly used to "fill in" vases, bouquets and centerpieces. Each single stem has multiple blooms on it. This hardy flower holds up well in both boutonniere and corsage work.
One bunch (not ten!) would typically be more than enough to accent 10 - 15 corsages and boutonnieres.
However, many well known flower sites require that you purchase a minimum of 10 bunches or more to get their "cheap" price. If you want to compare - simply type in "wholesale wedding flowers" into your browser and check out some of the flowers offered.
Search for "asters purple" . Now read the fine print. Are they requiring you to buy at least 10 bunches? What is the total you have to spend? If they sell by single bunches - how much higher is the single bunch price?
Are you a little startled at the price? Are they asking that you buy almost a $100 worth of spray asters?
Advertising "free shipping" is a little misleading since either the prices are padded or they ask you to buy a large quantity that the shipping costs are well covered.
Here's a pricing sample from my own store (note the box outlined in red). You can purchase in single grower bunches.
I will not claim that the prices in my store are wholesale. I can't afford to sell flowers without a markup. But I do try to keep the prices reasonable and allow a DIY bride to save money by providing her own labor. I try to keep the shipping prices close to actual costs.
Please note that if you ONLY need one single bunch of leather, or a single bunch filler flower, ect - the overnight charges may cost you more than the flowers. Why? Because the shipping fees for overnight fresh product is extremely high. I cannot sell you one bunch of leather, make a profit of $3.00 - and then ship to you for $5.00 while the express company charges me $30. I wouldn't stay in business long.
You will save money if you order an assortment of flowers and/or products - because I stock everything needed to create your beautiful designs.
The added plus? I carry professional floral supplies, including bouquet holders, centerpiece foam, inexpensive containers and more. It's literal "one stop shopping" to get everything you need in one place.
I've now noticed that my competitors are now stocking Oasis products - the same as I do. But again - are you asked to buy a minimum quantity?
Do you really need 12 Floracages? What if you only have two candelabras and don't NEED 12 cages?
It's not enough to have the lowest price - if you insists that the customer buy more than she needs!
If you are going to have an "over the top" wedding with everything blanketed in flowers, where you need 7 - 10 bunches of every flower and every greenery variety and need large amounts of florist foam - then take advantage of their "free shipping".
If you want to have more control over your spending, buy singles bunches, mixing and matching exactly what you want - then check out my store and comparison shop carefully BEFORE making that commitment to buy!